This Old Shirt ... a story by Richard Woolcott

early-volcom-t-shirtaquare.jpg

T-shirts are as much a part of the surfing lifestyle and boards, legropes and surf wax. We sleep in them, eat in them, dry off with them, tie wounds with them, surf in them and just plain wear them out. Can you even imagine a world without the common tee?

Here Volcom founder and former CEO Rich Woolcott talks story about one of the very first shirts that helped put Volcom on the map more than 20 years ago….

This t-shirt brings back some great memories. Here are some thoughts: Early 1990's….this is the oval logo which was our first logo that incorporated the word Volcom. Think Volcom patches on bright yellow skate shorts with horny toad back pockets! During this time, we had moved from the house at River Jetties in West Newport into a small industrial space in Costa Mesa. After some minor improvements, our new home had two small offices for the five of us and a tiny warehouse with three racks for t-shirts, shorts and sweatshirts. The whole space was probably around 700 square feet. The best part is that it had a roll up door that opened onto the parking lot. We had a quarter pipe set up outside and a parking curb that made for some great afternoon skate sessions: Coldies, Rage Against the Machine and chillin with friends….it was the perfect place for early Volcom.


Posted by: Ghetto JuiceGhetto Juice at: 16 Aug 2013 17:04




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T-shirts are as much a part of the surfing lifestyle and boards, legropes and surf wax. We sleep in them, eat in them, dry off with them, tie wounds with them, surf in them and just plain wear them out. Can you even imagine a world without the common tee?

Here Volcom founder and former CEO Rich Woolcott talks story about one of the very first shirts that helped put Volcom on the map more than 20 years ago….

This t-shirt brings back some great memories. Here are some thoughts: Early 1990's….this is the oval logo which was our first logo that incorporated the word Volcom. Think Volcom patches on bright yellow skate shorts with horny toad back pockets! During this time, we had moved from the house at River Jetties in West Newport into a small industrial space in Costa Mesa. After some minor improvements, our new home had two small offices for the five of us and a tiny warehouse with three racks for t-shirts, shorts and sweatshirts. The whole space was probably around 700 square feet. The best part is that it had a roll up door that opened onto the parking lot. We had a quarter pipe set up outside and a parking curb that made for some great afternoon skate sessions: Coldies, Rage Against the Machine and chillin with friends….it was the perfect place for early Volcom.

Image early-volcom-t-shirtaquare.jpg